Connecting with Asia -

Do you want to engage with your fanbase in China and beyond? Step this way…

Red Lantern is a turn-key agency for brands wanting to engage with audiences in China and throughout Asia. Our services include: localised content creation, design, events, and app development.  

Let us plot a path for you in the future economy. 

Our Clients

  • Liverpool FC
  • ITF
  • Wimbledon
  • Wayne Rooney
  • Premier League
  • West Ham Utd
  • PGA TOUR
  • Leicester City
  • AWMM

WE VALUE ENGAGEMENT 

Asian media landscapes can be complicated – particularly China. Red Lantern builds out strategies that fit your objectives, and create localised content in the correct tone of voice. 

This is content published on the right platforms, at the right time. In China, with all leading western social media currently blocked, a brand needs to carve out an entirely bespoke offering. 

When we say that our award-winning creative content team ‘values’ engagement this works two ways. Firstly, it means engagement is the first metric that we look for to assess performance on the content we create. 

Its second meaning is that we actually put an Asian market rate value on the content we create, so the client can get a clear sense of return on investment for itself and partners. 

YOUR VISUAL IDENTITY 

A picture is worth a thousand words, never more has this idiom been true than in the digital age. But with a raft of different languages and cultural sensibilities, what works for your brand in the West might not be the case in Asian priority markets. 

Red Lantern’s design studio in the Chinese city of Chengdu creates beautiful impactful design work, from one-off static digital wall-art to feature length animations. 

The past few years has witnessed a move away from online content being read, to online content being watched. The bar over the quality of content users expect has been raised. 

And as with words, visual language needs to be localised too. 

EXPERIENTIAL MARKETING 

Experiential marketing is about turning your fans into your advocates. Red Lantern organises labelled events in Asia to engage fans and customers on a deeper level, ultimately making them advocates for your brand. 

From exclusive film screenings to fan festivals, we organise events that engage and inspire. 

Fans and customers in Asia are no longer always satisfied with just engaging with you via their mobile phones. They want to get the opportunity to live your events in person and then share that experience with their friends and family. 

A key part of your fan acquisition strategy needs to be backing up a consistent and delightful digital strategy with the opportunity to engage with offline events. 

DIGITAL PRODUCT DEVELOPMENT

Content creation is increasingly only one part of the jigsaw. 

The way Western brands build relationships with fans and customers in Asia is becoming more and more sophisticated. This means marketing itself is becoming more intelligent, as we move with trend away from broadcast messaging to a more personalised approach. 

Our development team and project management approach can help engineer products – from mobile Apps to CRM systems – that create a deeper relationship with brand fans and customers. And ultimately this is about building a pathway to transactions and monetisation. 

Innovate or die is our mantra. And whilst the speed of change can be scary, it is outweighed by the excitement about the new opportunities it creates. 

Our Team

at a glance...

Lewis Hannam

Managing Director

Yuki Kuroda

Japan Consultant

Jeong Hye-Yoon

Korea Consultant

Steve Choi

Video Producer

Yida Li

Account Manager

Cong Hou

Head of Insight

Mei Xiang

Head of PR

Shimin Tan

Content Producer

Qi Guo

Content Producer

Jinbo Zou

Content Producer

Rui Feng

Account Manager

Wang Ying Ziqi

Content Producer

Pongsak Chantem

Thailand Consultant

Chenbing Wu

App Manager

Feng Miao

Content Producer

Yuchi Ding

Content Producer

Rifky Zul Fauzan

Indonesia Consultant

Hao Feng

Content Producer

Yuehao Guan

Graphic Designer

Enrico Shirvariandya

Indonesia Consultant

Ziqian Shen

Content Producer

Zhe Ji

Director

Yijun Lu

Hong Kong Consultant

Zongyuan Lin

Head of Content

Kenneth Shepherd

Director

Weineng Zhang

Content Producer

Calum Anderson

Consultant

Zixian Chen

Account Manager