Connecting with China -

Do you want to engage with the world’s biggest economy? Step this way…

Red Lantern is a turn-key agency for brands wanting to engage with audiences in China. The creation of bespoke digital campaigns and content is at the core of our offering.

Our Clients

  • Harrods
  • Longleat
  • Wimbledon
  • Premier League
  • LeTV
  • Buccellati
  • Davis Cup
  • CCTV5
  • Wayne Rooney

Chinese Digital Content

China has one of the world’s largest online communities, attracting the focus of brands from across the globe.

For example, we can tell you that there are some 668 million internet users in China and 659 million social media users. Oh and did you know that in 2015, more than 100,000 new people started using the internet each day? And that’s just touching the surface.

Our creative teams in the UK & China craft digital content that ensures you make an impact – reaching the right people via the right platforms.

 

E-commerce In China

By 2020 it is anticipated that e-commerce in China will be bigger in China than in France, Germany, Japan, the UK, and the US combined.

And during last year’s Single’s Day shopping festival, more than $14bn was spent online in under 48 hours.

We help western brands enter the Chinese e-commerce market in the most insightful, impactful, and innovative way possible – we’ve got the skills, knowledge, and experience to ensure you succeed.

 

Marketing & Public Relations

The Chinese media environment is a notoriously complex one, so it’s crucial that anyone attempting to make their mark in the country has a thorough understanding of the publications and the protocol.

But don’t worry – we’ve got your back. We’ll navigate you through the landscape, crafting a bespoke PR and marketing strategy that will get your brand’s voice heard by the right people, via the right platforms.

Our creative, multi-lingual team has the experience, the connections, and the understanding to ensure that your campaign succeeds.

Web Build & Audits

Of course, for your campaign to have the impact it deserves, it needs the relevant technology to back it up.

Our highly skilled, innovative team pride themselves on being one step ahead of the crowd when it comes to the very latest innovations and technological developments.

From Chinese web-sever solutions to Mandarin-language websites, our insightful team deliver industry-leading products that will enhance and optimise your campaign. Our audit work also monitors that success of your campaigns within the Chinese market.

Other Territories

If you’re investing a considerable amount of time and energy trying to break into the Chinese market, why stop there?

There are a number of territories surrounding China, which can be just a lucrative and appealing.

Did you know that South Korea has the highest digital video viewer penetration in the world? That India is one of the fastest growing economies in the world? Or that Japan accounts for over 55% of the overall Asian retail market?

A truly multi-cultural team, our knowledge, skills, and experience extend to India, Japan, and Korea  – making us perfectly placed to help you make an impact in these markets.

Our Team

at a glance...

Lewis Hannam

Managing Director

Yuki Kuroda

Japan Consultant

Leemya Abdalla

Marketing Assistant

Hajime Kasahara

Japan Consultant

Jeong Hye-Yoon

Korea Consultant

Steve Choi

Video Producer

Yohei Soeda

Japanese Content Creator

Zhe Ji

Director

Victor Lu

Creative Director

Ricky Nie

Business Development Manager

Paul Stretford

Director

Victor Lin

Content Manager

Joe McLoughlin

Jeremy Zeng

Geoffrey Tsang

Freddy Shepherd

Chairman

Henry Zhang

Kenneth Shepherd

Director

Weineng Zhang

Calum Anderson

Xinyi Lai

Zixian Chen

Zirui Xu

Paddy Tyldesley

Xuhui Chen

Yikui He